Are you a blogger? Find out how to improve the visibility of your website!

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Are you a blogger? Find out how to improve the visibility of your website!

Today, starting a blog takes a few moments. So it’s easy to drown in the maze of search results, and yet what will make you stand out is optimization and positioning. It doesn’t matter if you run a private lifestyle blog, company website or online store. Visibility is the goal, after all you care about your website being visited? Before you worry about the quality of your content, however, take care of the technical foundations with SEO optimization.

Why blogs?

Blogs first came about in the late 1990s and early 2000s as a way for people to share their thoughts and experiences online. In the years since, they’ve become a popular way to connect with others and build an audience around a certain topic.


There are many reasons why blogs are so popular. They are a great way to share your thoughts and feelings with the world, and they can be a great source of income. Additionally, blogs can help you connect with other like-minded people, and they can give you a platform to share your expertise with the world. But with over 600 million blogs in existence, it can be tough to stand out from the crowd. If you want to get serious about blogging, then it is important that you do everything in your power to optimize your blog for search engines

Easy steps for beginners

Meta tags: Tag Title and Meta description

Your title and meta description are two of the most important elements on your page when it comes to SEO. Include your keyword phrase in both the title and meta description tags. Use specific keywords or phrases in your body text that describe what you blog about or what is discussed in posts, but don’t overdo it or they will seem spammy. Keep your tags short but informative – this includes not repeating words unnecessarily and keeping them concise yet engaging.

Open Graph Image Tags

These tags tell Facebook and Google what image should show up when someone shares your page on their timeline or searches for it online. To do this, add an og:image meta tag to the head of your site’s HTML code, and then upload an image in the correct size (1200x630px) with that same name as the URL slug of your post.


There are also two additional tags you can use to better optimize your image – og:type, which will help categorize your images; and og:image which allows you to specify different sizes of the same photo depending on how users share it.

XML Sitemap

An XML sitemap is a great way to help search engines find and index all of the content on your website. Plus, it can also help you ensure that your website is organized in a way that makes sense for both users and search engines. While it is not mandatory, it is one of the ranking factors. Having a website on WordPress is extremely easy. All you need is a plug-in that will do everything automatically.

Canonical URL

This tells search engines which version of your website is the original, and helps prevent them from indexing duplicate content. If you’ve updated any information on your site since creating it, you should use this tag to link back to the original post (or set up 301 redirects). You can also use this tag when you update an old post with new information that wasn’t there before.

Enable HTTPS

HTTPS is a protocol that encrypts communication between your website and visitors’ web browsers. This is important because it helps protect sensitive information like passwords and credit card numbers from being intercepted by third parties. Plus, Google has announced that HTTPS is now a ranking factor in their search algorithm, so it’s more important than ever to make the switch if you haven’t already.

Use Schema Markup

Schema markup is code that tells search engines what your content means. This can help your content appear in richer results, also known as SERP features. It can also increase click-through rates and conversions by improving the quality of your site’s presentation. You can add schema to your site with Yoast’s WordPress SEO plugin, which adds a little code snippet when you’re writing posts.

Have a clean homepage

A clear and well-organized homepage is essential for any website, but especially important for a lifestyle blog. Why? Because your homepage is typically the first thing people will see when they visit your site, and you want to make sure it makes a good impression. Use natural and concise language on your homepage. Don’t forget about the menu (breadcrumbs), categories, and filters. Here you need a good strategy for internal linking.


Nowadays, SXO rules, i.e. a combination of SEO and UX strategies. In other words, it’s the practice of optimizing your website for both search engines and users. Make sure your WordPress site has the latest version of the software installed (keep in mind that updates can sometimes cause issues with plugins). Add social media share buttons to your blog so people can easily share your content on Facebook, Twitter, Pinterest, etc. check Google Analytics regularly to see how people find your website and which keywords they use when searching for information about what you offer.

Wrapping up

SEO can be a complex and time-consuming process, but it is worth it to invest those precious hours into making your blog the best it can be. By following these seven tips, you can rest assured knowing that you are giving your blog the best chance to succeed in the vast and ever-growing world of the internet.


Don’t work alone, find the best Dublin SEO. A good SEO agency will help you select the right keywords to target. They’ll also make sure your website is structured in a way that search engines can understand and index it properly, and help you create content that’s both informative and keyword-rich. In addition, they’ll promote your website through link building and other White Hat techniques.


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